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Smouqed California Barbeque is a restaurant in the heart of Orange, California that has served their signature meats to Orange County since 2012. The menu and branding has been redesigned to better serve their identity. The colors red and black were retained with cream being added to reference how the meats are aged and cooked to perfection. The pig head logo has a star eye as a call to the California flag, which ties into the restaurant's California aspect. The script font is used to give the customer a feeling of a classic barbecue joint. The menu was redesigned to not only tie into the branding better, but to also give to give more hierarchy and order to the menu so customers can be guided through it easier.
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